Overview:

Icon Gym is an inclusive fitness establishment designed to support individuals of all backgrounds and fitness levels in improving their health and well-being. The space features a modern, professional aesthetic that promotes motivation and accessibility, creating an environment where everyone feels welcome.

I developed the brand’s visual identity, including the logo and promotional merchandise such as water bottles, tote bags, and other branded materials. The logo was thoughtfully integrated across gym equipment and touchpoints to maintain visual consistency and strengthen overall brand recognition.